There’s a new generation of fashion boutiques at Irvine Spectrum Center – serving young women of Gen Z.
As Forbes put it, the early-on union between Australian retailer Princess Polly and social media platform TikTok was a fairy-tale romance. Influencer marketing continues to drive the ultrafast fashion brand and its sustainable styles. Recent faves – the Gigi skort, Cottesloe blouse and Yumiko romper.
Southern California-based Isabelle’s Cabinet delivers its chic, West Coast vibes via flirty, affordable fashions from floral day dresses to going-out tops and lots more. Consider the Flirt Alert polka-dot top, Chic Evening mini dress, Modern Romance maxi dress – and Midnight Rider leather jacket.
Edikted – sounds like addicted – is a Gen-Z-skewed brand influenced by pop culture, technology and style. Coveted clothing and accessories are inspired by streetwear looks, modern-day muses and runway trends. New: the Eleora knit sequin tank top, Hanson pin-striped denim shorts and Chelsie polka-dot hoodie.
San Lorenzo Bikinis believes in sandy toes, salty hair and a provocative mix of Brazilian swimwear and Hawaiian style. Flattering profiles and prints for swimming, surfing or tanning share free-spirited flair. Just-in bikinis: the Prisma Solar Glow ruffled triangle and Marrakesh Desert Night diamond-strap bandeau.
